So the famous icon appeared, which emphasizes the concept of rapprochement and is a marketing chip of the online system. Initially, there was only one “P” on the emblem, but it was associated with a parking sign.īecause of this, it was decided to add a second letter, laying it on top, and use a translucent effect. In 2014, Fuseproject designers created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”.

Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. To do this, they combined two Ps from the name, superimposing them on top of each other in the form of a translucent monogram. Experts led by its director Yves Behar have created an icon that accurately reflects the concept of the payment electronic service: mutual support, trust, and transparency.

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